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Sell : Student edition : bài trích

Thomas N. Ingram ... [et al.].

4th ed., Stamford : Cengage Learning, 2015. ;ISBN9781285164724;ISBN1285164725

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Marketing research

Alvin C. Burns, Ronald F Bush

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Thực hành chuyên môn 2 : Slide bài giảng. Mã môn: 704018

Le Thi Thuy Phuong.

Tp. Hồ Chí Minh, 2016.

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Thesis (undergraduate)
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Một số biện pháp nhằm hoàn thiện hoạt động Marketing tại nhà máy bia và NCK Bến Thành : Khóa luận tốt nghiệp

Lê Thụy Phương Hà ; Nguyễn Ngọc Hà Trân giảng viên hướng dẫn.

TP. Hồ Chí Minh : ĐH Tôn Đức Thắng, 2003.

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Services marketing : People, technology, strategy

Jochen Wirtz, Christopher Lovelock.

8th ed., New Jersey : World Scientific, 2016. ;ISBN9781944659004

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Marketing plans for service business : a complete guide

Malcolm McDonald, Adrian Payne.

Amsterdam : Elsevier, 2006.

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