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Marketing research

Alvin C. Burns, Ronald F Bush

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Thực hành chuyên môn 2 : Slide bài giảng. Mã môn: 704018

Le Thi Thuy Phuong.

Tp. Hồ Chí Minh, 2016.

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Services marketing : People, technology, strategy

Jochen Wirtz, Christopher Lovelock.

8th ed., New Jersey : World Scientific, 2016. ;ISBN9781944659004

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Marketing plans for service business : a complete guide

Malcolm McDonald, Adrian Payne.

Amsterdam : Elsevier, 2006.

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